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Color filters may be applied over a camera lens to adjust its white balance. In video systems, white balance can be achieved by digital or electronic manipulation of the signal and hence color correction filters are not entirely necessary. However, some digital cinema cameras can record an image without any digital filtering applied. Using physical color correction filters to white balance (instead of digital or electronic manipulation) can maximize the dynamic range of the captured image .

Some professional cameras designed for ENG use contain filter wheels containing color correction filters and are designed to optimize performance for different color temperatures.

In film cameras, no electronic or digital manipulation of white balance is possible in the original camera negative. Color correction filters are an effective method of adjusting white balance. Without filtering, one must attempt to fix white balance through color timing or by manipulating the film after it has been scanned or telecined.